Stella Artois will be on TV screens across the UK from 13th August with a new advertising campaign.

Lowe has developed the new creative to drive consumers to ‘Le Courage’, which is part of the brand’s interactive website (www.stellaartois.com/#/lecourage). The spot has been produced in the style of a movie trailer, so as to be consistent with the epic tone of the website & maintains the cinematic values of the brand.

Stella Artois is proud to announce the launch of its exciting new community awards scheme, ‘Love Your Local’. The competition, which is being spearheaded by Jason Flemyng aims to celebrate the role that pubs play in being a key part of their local communities and supporting responsible drinking.

The Stella Artois airship has now arrived in London and available for flights. If you'd like to see more pictures of the capital from above, then click here.

Flying over London this summer until 21 August, flights available to the public.

Airship pictured with pilot Katherine Board

Click here to view more photos

Stella Artois 4% to complement the Stella Artois range of beers, including the flagship Stella Artois 5.2%, Eiken Artois and Peeterman Artois, offering greater choice.

The ‘Stella Artois: Star Over London’ will offer unique birds’ eye view of London over 6 weeks this summer

InBev, the brewer of Stella Artois, the UK’s favourite premium lager, today announced it has signed up as the sole, official sponsor of the first-ever commercial Airship to offer flights over London for six weeks this summer. The British public will have the opportunity to experience unique views on the Stella Artois: Star Over London for the first time since the aircraft was invented.

Superstars of tennis are limbering up for their final chance to claim the world-famous Artois Championships title.

The 30th Artois Championships has attracted a top-ranking line-up including reigning French and Australian Open champions, Rafael Nadal and Novak Djokovic, plus Britain’s No 1 player, Andy Murray.

An intensive burst of poster and digital advertising that will illustrate the product quality of Stella Artois has been launched.

The month-long nationwide campaign will highlight positive perceptions of Stella Artois which already leads all other lager brands in terms of product quality and “being worth paying more for”, according to independent consumer research.¹

Stella Artois is the UK's favourite Premium lager* despite some spurious claims to the contrary by Carlsberg.

Stuart McFarlane, President of InBev UK, said:

"Let's look at the facts. According to latest independent industry figures Stella Artois remains the UK's best selling premium lager - selling three times more than its equivalent Carlsberg Export.

"It's a good try from Carlsberg. But I wouldn’t want to see the UK’s lager lovers hoodwinked."

An innovative oak-aged brew has been added to The Artois family of brands.

Eiken Artois is brewed in Belgium to an original Continental recipe using carefully selected aroma hops and harnesses an oak-aged maturation technique to produce a distinctively different style of lager.

A fruity lager with subtle floral notes and hints of vanilla, Eiken Artois is a 4.6% ABV oak-aged premium lager brewed using hand-picked hops.