Stella Artois Digital Newsroom

 



About this site

Welcome to the Stella Artois Digital Newsroom

This site provides the media, bloggers and the public with the latest news, information, images and videos about Stella Artois.

Stella Artois was first brewed as a Christmas beer in Leuven. It was named "Stella", Latin for "star", from the Star of Christmas, and Artois, after Sebastian Artois, founder of the brewery. It is still brewed using only natural ingredients, with the same process of mixing and fermenting as in the old days. It is brewed using the original Stella Artois yeast and only the best ingredients like the celebrated Saaz hops.

For further information about Stella Artois and its history you may want to visit the main Stella Artois website.

About Stella Artois

Every day, all around the country, millions of people enjoy Stella Artois. It is the UK's no.1 premium lager* and Britain's most loved beer, spirits and wine brand**.

Our brewery was originally founded by artisans in 1366 in Leuven, Belgium. Stella Artois benefits from the knowledge, care and craftsmanship gained over 600 years of Belgian brewing heritage. When Stella Artois was launched on British soil in the 1940's Stella Artois quickly became a popular choice; putting lager on the map in what was formerly a nation of ale drinkers.

Quality and obsessive craftsmanship are at the very heart of Stella Artois. They permeate every aspect of the beer; from the superior ingredients used, to the care in how it is brewed, delivered and served to customers. Stella Artois leads all other beer brands on quality and sophistication in the UK***. We are proud to deliver the highest quality beer from crop to counter.

As market leader we acknowledge that we must also lead on responsibility. Stella Artois is committed to product responsibility and responsible marketing, observing strict voluntary codes in all these areas. Our standards lead the industry and we work tirelessly alongside experts and government to continually raise the bar.

* AC Nielsen (January 2008)
** Marketing (19 December 2007)
*** BPT (January 2008)

Bookmark About this site at del.icio.us Digg About this siteAbout this site Technorati About this site Facebook About this site Bookmark About this site at YahooMyWebBookmark About this site at Furl.net Bookmark About this site at reddit.com Bookmark About this site at blinklist.com Bookmark About this site at NewsVine Bookmark About this sitefiles at Simpy.com Bookmark About this sitefiles with wists Bookmark About this sitefiles at Ma.gnolia.com wong it! Bookmark using any bookmark manager!