Don’t believe everything you read – Stella Artois is the UK’s number 1 favourite Premium lager
April 9th, 2008
Stella Artois is the UK's favourite Premium lager* despite some spurious claims to the contrary by Carlsberg.
Stuart McFarlane, President of InBev UK, said:
"Let's look at the facts. According to latest independent industry figures Stella Artois remains the UK's best selling premium lager - selling three times more than its equivalent Carlsberg Export.
"It's a good try from Carlsberg. But I wouldn’t want to see the UK’s lager lovers hoodwinked."
The latest AC Nielsen Survey – a regular report that the drinks industry use to measure sales – shows that when comparing like for like, Stella Artois actually exceeds the sales of Carlsberg Export by a factor of three – 16.9% of volume share compared to Carlsberg Export at 4.9%.
According to AC Nielsen's client manager; "As an individual brand Stella Artois remains the GB Off Trade number one Beer brand with volume sales 10% ahead of its nearest rival and value sales 40% ahead."
*SOURCE: Marketing Magazine 19.12.07

