Stella Artois will be on TV screens across the UK from 13th August with a new advertising campaign.

Lowe has developed the new creative to drive consumers to ‘Le Courage’, which is part of the brand’s interactive website (www.stellaartois.com/#/lecourage). The spot has been produced in the style of a movie trailer, so as to be consistent with the epic tone of the website & maintains the cinematic values of the brand.

Jeremy Hine, Lowe's Global Business Director, says; "Stellaartois.com's 'Le Courage' has been hugely successful for the brand this last year, not only in terms of visitor numbers & awards, but in the way it has proven to enhance perceptions of the brand."

Le Courage is an online environment where consumers are challenged to gather the 4 precious ingredients of Stella Artois, thwarting the myths & dangers from the time of 1366. It is a rich and immersive experience which has resulted in the website sweeping up at the New York Festival and The One Show.

‘We have been delighted that ‘Le Courage’ has been so well received and it seems a natural progression to raise further awareness of our website on television,’ confirmed Adam Oakley, Brand Director of Stella Artois, of InBev UK.

This heavyweight campaign is targeting 18-34 yr old ABC1 Men and this will mean that 75% of them will see the advert at least once and more than 50% of ABC1 men will see the advert at least 3 times in their own home.