The ‘Stella Artois: Star Over London’ will offer unique birds’ eye view of London over 6 weeks this summer

InBev, the brewer of Stella Artois, the UK’s favourite premium lager, today announced it has signed up as the sole, official sponsor of the first-ever commercial Airship to offer flights over London for six weeks this summer. The British public will have the opportunity to experience unique views on the Stella Artois: Star Over London for the first time since the aircraft was invented.

InBev UK President, Stuart MacFarlane, commented; “Stella Artois is synonymous with quality, heritage, craftsmanship and a pioneering spirit. These are the qualities that we hope to emphasise with this venture. We are incredibly excited to be able to offer Londoners and the city’s tourists the opportunity to enjoy such a unique, memorable and pioneering experience on the Stella Artois: Star Over London.”

Flights will take off from Damyns Hall Airfield, near Upminster in North East London between the 10th July and 21st August 2008. There will be an average of five flying hours per day, with a maximum of twelve seats per flight, which will follow three different flight routes, each taking in some of London’s famous and historical buildings, parks and landmarks.

Flights on the Stella Artois: Star Over London cost £185 for the shorter 30 minute route, £295 for the 45 minute route, while full hour flights cost £360. Tickets can be bought over the phone - Individual bookings: 020 7183 3911 / 912 / 913, Corporate or Group Bookings of ten or more: 0207 1833 024.

The event, site and opportunity is managed by The LZC Ltd based in London. The Airship operations are managed by the German airship operator, DZR GmbH, a subsidiary of ZL GmbH & Co.