Recently we've had some questions about differences in the Stella Artois packaging and ABV. Here's as an explanation as to we why we decided to make the changes:

As part of InBev UK’s investment into Stella Artois we introduced new primary and secondary packaging for Stella Artois. This packaging change is happening across the globe and began in the UK from September 2008.

We used this opportunity to harmonise the ABV of Stella across channels to 5% (it was at 5.1% in the on trade and 5.2% in the off trade.)