Stella Artois will be on TV screens across the UK from 13th August with a new advertising campaign.

Lowe has developed the new creative to drive consumers to ‘Le Courage’, which is part of the brand’s interactive website (www.stellaartois.com/#/lecourage). The spot has been produced in the style of a movie trailer, so as to be consistent with the epic tone of the website & maintains the cinematic values of the brand.

An intensive burst of poster and digital advertising that will illustrate the product quality of Stella Artois has been launched.

The month-long nationwide campaign will highlight positive perceptions of Stella Artois which already leads all other lager brands in terms of product quality and “being worth paying more for”, according to independent consumer research.¹