Stella Artois will be on TV screens across the UK from 13th August with a new advertising campaign.

Lowe has developed the new creative to drive consumers to ‘Le Courage’, which is part of the brand’s interactive website (www.stellaartois.com/#/lecourage). The spot has been produced in the style of a movie trailer, so as to be consistent with the epic tone of the website & maintains the cinematic values of the brand.