Stella Artois will be on TV screens across the UK from 13th August with a new advertising campaign.

Lowe has developed the new creative to drive consumers to ‘Le Courage’, which is part of the brand’s interactive website (www.stellaartois.com/#/lecourage). The spot has been produced in the style of a movie trailer, so as to be consistent with the epic tone of the website & maintains the cinematic values of the brand.

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Stella Artois 4% to complement the Stella Artois range of beers, including the flagship Stella Artois 5.2%, Eiken Artois and Peeterman Artois, offering greater choice.